A quick visual journey through some logo designs that communicate “Financial Services.” Yes, the examples below are also customizable Financial Services logo templates you can use for your own company or product. However, I’d like to remind you that your logo is your identity. Logos are a symbolic language where the more unique it is the louder it speaks, or rather screams, to customers in a crowd of other logos. You may need a second or third contact with a potential client to lock them in, so the logo must be memorable instead of being mistaken for other similar logos as I’m showing below. Therefore, company logos really should be custom designed. With that said, still consider the following logos for inspiration and certain elements that identifies you as providing some sort of Financial Service instead of, lets say, a Daycare Center.
Financial Services logos generally contain variations of some of these elements:
- Classic emblems
- Animals symbolizing trust and or strength
- Nature, symbolizing long term
Just FYI, the logos listed here are templates.
If you need a custom logo to really make an impression with your brand or product,
we’d love to create something for you.
Or, set up a design contest so designers compete to create the best design for you!
Simple, and maybe cute Piggy Bank concept. The object itself replaceable with any object such as money, paper, coins,
Visual tricks. You’re first drawn to a 3-D cube, then also possibly an opened binder and the E.
Simple, stylish, and modern solid look.
Patriotic stars and stripes are often associated with financial services such as money management.
An icon of a mountain, whose jagged edges could also represent a stock chart, climbing higher from left to right.
Bar chart, piling up to be towers of money.
Another patriotic symbol – the eagle. Reminds me of the Pontiac Firebird style.
Classic nature symbols.
More bar charts, but with a modern techie feel.
I have no idea why bridges are often used in financial logos, especially for money management, but they are.
Lions, not sure why these are used in finance either except possibly symbolic of royalty, wealth, and prestige.
Lighthouses show the way.
Oak Trees. The classy rich folk like these, so it goes into their logos.
Dollar-Bill Origami Logo. Simple but very unique. Love it.
Abstract arrow pointing up, maybe? Or a tower in Seattle.
Shapes and patterns are instantly recognized, and give a modern feel. Could either be a royal monarch crown or an eagle/bird.
On the other side of the lighthouse symbol are ships. Ships, and nowadays yachts, are definitely associated with wealth.
A cool D logo. Your company should probably start with a D to use this, but wanted to share a logo with just letters.
Gold Rings! Yes, my precious.
Many ways you can think of this logo. Up and down arrows for market price ticks, arrow icons for financial software, or a kite.
Hexagon honeycomb, techie and modern.
Nice visual mobius strip of a leaf. Very creative.
Back to the classics. Leaf pattern with serious font.
Saved my favorite for last. Abstract artistic picture mark of lighthouse / beacon shape. Didn’t quite know what it was at first, but once I saw it, can’t not see it.
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