It’s great to be lucky. It’s also great to have a plan that works. Luck may have played into super viral Youtube hits like Gangnam Style and Harlem Shake, but there are still right ways and wrong ways to put up your content. Doing it the right way may not always make you global star, but you can expect a certain degree of success. More importantly, you’ll be able to repeat the success (because it was based on work, not just luck).
Here’s another must-watch WhiteBoard Friday from Rand Fishkin at SEOmoz.
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